Marketing, Bachelor of Business Administration

Program Requirements for Marketing Majors (63 credits)

The Marketing major will be exposed to aspects of the ever-changing, multifaceted world of marketing. Upon graduation, students will be prepared for opportunities in a wide array of marketing, management, and retailing positions.

The student majoring in Marketing is required to complete 63 semester hours in the School of Business and Global Innovation, including the following:

BUS 112Principles of Salesmanship

3

BUS 212Advertising

3

BUS 306Electronic Commerce

3

BUS 314Marketing Management

3

BUS 315International Marketing

3

BUS 413Marketing Research

3

In addition, select three (3) of the following:

BUS 113Retail Management

3

BUS 213Consumer Behavior

3

BUS 215Survey of Visual Display and Design

3

BUS 317Theories of Retail Buying

3

BUS 380Ethical Leadership and Corporate Social?Responsibility

3

BUS 451Business Internship

3

BUS 461The Leadership Process in the Global?Marketplace

3

BUS 480Women in Management

3

Total Credit Hours:27