Marketing, Bachelor of Business Administration

Program Requirements for Marketing Majors (63 credits)

The Marketing major will be exposed to aspects of the ever-changing, multifaceted world of marketing. Upon graduation, students will be prepared for opportunities in a wide array of marketing, management, and retailing positions.

The student majoring in Marketing is required to complete 63 semester hours in the School of Business and Global Innovation, including the following:

BUS 112	Principles of Professional Sales	3
BUS 212	Advertising and Digital Marketing	3
BUS 306	Electronic Commerce	3
BUS 314	Marketing Management	3
BUS 315	International Marketing	3
BUS 413	Marketing Analytics	3

In addition, select three (3) of the following:

BUS 113	Retail Management	3
BUS 213	Consumer Behavior	3
BUS 215	Visual Design Concepts	3
BUS 317	Retail Supply Chain	3
BUS 380	Ethical Leadership and Corporate Social Responsibility	3
BUS 451	Business Internship	3
BUS 461	Leadership Dynamics Marketplace	3
BUS 480	Women in Management	3
Total Credit Hours:		27