Multimedia Communication, Bachelor of Arts, Digital Influencing Track
Students are prepared for careers in the rapidly expanding social media field, which includes digital content curation and production, digital marketing, and digital influencing. Students will
learn multiple facets of content creation, from video production and editing, and writing for social media, to how to persuade audiences, and how to track and measure the reach of their messages. Students also are equipped to work in PR and marketing divisions in a variety of industries as well as to be self-employed. Students practice leadership skills, media performance and content creation at student-managed radio and television stations, an online news source, and film production club.
Digital Influencing Track Requirements (15 credits)
In addition to the Multimedia Communication program core requirements, students must take an additional 15 credits in the following.
Courses