Multimedia Communication, Bachelor of Arts, Public Relations and Image Management Track

Students are prepared for careers in the strategic communication field, which includes public relations or marketing agencies as well as varied private, public and non-profit organizations. Students learn theoretical and creative strategies and techniques for communicating with various audiences and stakeholders using traditional as well as new and emerging media. Students acquire leadership, writing, and creative skills working with the student-managed public relations campus chapter.

Public Relations and Image Management Track Requirements (15 credits)

In addition to the Multimedia Communication program core requirements, students must take an additional 15 credits in the following.

Public Relations and Image Management Track Courses

COMM 245	Public Relations Writing	3
COMM 420	Multimedia Features	3
ENGL 425	Rhetoric and Persuasion	3
ENGL 476	Writing for Social Media	3
	Or
ENGL 484	Political Writing and Rhetoric	3
COMM elective		3