Undergraduate Catalog

ART 416B Comm & Conceptual Design II

Conceptualization and development of corporate and retail identity programs, including identity marks, business forms, posters, ads, brochures, signage, and annual reports. Students will encounter specific choices which relate to typography, grid systems, vocabulary, and principles relating to layout and composition. They will be challenged to develop both the information and graphic design solution to realistic problems, while beginning to produce portfolio quality presentations.

Credits

3

Prerequisite

ART 210 ART 314