PUB 513 Strategic Planning
Theory and practice of strategic planning applied in the private, nonprofit sector. Students study several planning models, including strategic planning models, and apply specific elements of the strategic planning process to an actual case. The components of study will include environmental scanning, problem identification, SWOT analyses, strategy formulation, implementation planning, and various subelements of the process such as the construction of scenarios. The course will provide students with the opportunity to apply the strategic planning model as a tool for sustaining and strengthening organizational achievement.