Undergraduate Catalog

BUS 306 Electronic Commerce

Examines the current and emerging trends in electronic commerce and their implications for creating and capturing value and for achieving and sustaining competitive advantage. Provides students with a technical and managerial foundation for understanding technological drivers, platforms and infrastructure, Internet business models, logistics and fulfillment, electronic payment and security systems, and organizational and implementation issues. Normally offered in Spring semester only.

Credits

3

Prerequisite

BUS 200