Multimedia Communication, Bachelor of Arts, Public Relations and Image Management Track

Students are prepared for careers in the strategic communication field, which includes public relations or marketing agencies as well as varied private, public and non-profit organizations. Students learn theoretical and creative strategies and techniques for communicating with various audiences and stakeholders using traditional as well as new and emerging media. Students acquire leadership, writing, and creative skills working with the student-managed public relations campus chapter.

Public Relations and Image Management Track Requirements (15 credits)

Public Relations and Image Management Track Courses