ART 399Q ST: Professional Identity
This course is a study of professional practices in the fields of illustration and communication design. As a starting point, we'll consider what differentiates these applied arts from studio arts. A comprehensive survey of prevailing styles will help students identify the markets and outlets most compatible with their own work. In-class and independent study assignments are designed to help students connect with their own unique voices. Different methods of translating complex ideas into clear visual imagery will be considered, with particular emphasis on making conceptual and stylistic choices that complement one another in meaningful ways. The course also stresses skills that become second nature in professional practice, including:maintaining awareness of the endpoint purpose while creating an image, working within deadlines, and the ability to incorporate input from collaborators and art directors.