COMM 316 Telemarketing
This course explores the newest direct-response marketing techniques utilized in well-planned, organized and managed direct marketing programs. Several forms of direct marketing will be analyzed in the context of the entire marketing media mix. Telemarketing, direct-response radio and television, electronic shopping and the like will be examined to see how these diverse marketing vehicles are used to obtain direct orders from targeted customers or prospects.
Prerequisite
COMM 201, COMM 202, and BUS 111 or Permission of the Program Director.