Program Requirements (60 credits)
The Arts Administration major is for the student who has a strong affinity for the visual arts and plans to work in arts management. The program combines a dual foundation in both art and business and provides the student with historical, experiential, practical, critical, and aesthetic information. Courses in business and managerial science, art history and art foundation, and practical experience in museum, gallery, curatorial practices and studies, and historic preservation venues are required. A secondary concentration in Studio Arts, Art History, Corporate Communication, Theatre Arts, or Music rounds out the course of study.
The Arts Administration major can gain hands-on experience in curatorial practices and exhibition studies in contemporary art working with The Maslow Collection, which is conveniently housed at Marywood University. Working directly with the Collection’s curator, the major may have the opportunity to curate an exhibition in the Maslow Study Gallery for Contemporary Art. In addition, The Maslow Collection Library and Curatorial Research Library provide opportunities for majors to engage in extended research on the artists in The Maslow Collection as well as the significant areas of curatorial practice since the 1960s.
The major in Arts Administration requires 24 credits in the Primary Concentration (art history, art foundation, and fieldwork); 21 credits in Business; and 15 credits in a Secondary Concentration. A total of 63 credits are required for the B.A. in Arts Administration.
Art-Primary Concentration (24 credits)
| ART 113 | History of Art I | 3 |
| ART 114 | History of Art II | 3 |
| ART Elective | Art History Elective | 3 |
| ART 118 | Two-Dimensional Design and Color | 3 |
| ART 212 | Three-Dimensional Design I | 3 |
| ART 218 | Art in the Modern Era | 3 |
| ART 449A | Fieldwork Experience I - Museum | 2 |
| ART 449B | Fieldwork Experience II - Gallery | 2 |
| ART 449C | Fieldwork Experience III - Historic?Preservation | 2 |
ART 113 and ART 114: ART 120 plus one additional art history course (excluding ART 113, 114, 430, 431, 432) may be taken as an alternative to ART 113 and ART 114.
Business Core (21 credits)
| BUS 111 | Principles of Marketing | 3 |
| | | |
| BUS 112 | Principles of Salesmanship | 3 |
| | Or | |
| BUS Elective | Business elective | 3 |
| | | |
| BUS 123 | Management and Career Options | 3 |
| | | |
| BUS 131 | Accounting I | 3 |
| | Or | |
| BUS 130 | Introduction to Accounting | 3 |
| | | |
| BUS 200 | Advanced Computer Tools for Management | 3 |
| BUS 252 | Legal Environment of Business/Law I | 3 |
| | | |
| BUS 215 | Survey of Visual Display and Design | 3 |
| | Or | |
| BUS Elective | Business elective | 3 |
Secondary Concentration (15 credits)
The major in Arts Administration requires 15 credit hours in a secondary concentration in one of the following areas: Studio Arts, Art History, Corporate Communication, Theatre Arts, or Music. (See Communication Arts and Music, Theatre, and Dance requirements for Arts Administration/Secondary Concentration.) The courses for a secondary concentration in Studio Arts or Art History are determined by the student and advisor.
Secondary Concentration for Arts Administration Majors in Communication Arts or Music (15 credits)
For students in a primary concentration of Music, Theatre, and Dance or Communication Arts, a total of 15 credits is required for the Secondary Concentration in Art, and includes:
| ART 113 | History of Art I | 3 |
| ART 114 | History of Art II | 3 |
| ART 218 | Art in the Modern Era | 3 |
| ART Elective | Art or Art History Elective | 3 |
| ART Elective | Elective | 3 |