Undergraduate Catalog

BUS 465 Sports Analytics

This course provides an introduction to analytic tools and techniques used to aid sports decision makers. The course examines the use of analytics to four main areas of interest: player performance measurement, in-game decision-making, player selection and team/roster construction, and sports administration such as marketing, pricing, contracts, and stadium management. Emphasis is placed on how the application of analytics has altered the decision processes of sports organizations.

Credits

3

Prerequisite

MATH 155