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/Institutions/Marywood-University/json/2024-2025/Undergraduate-Catalog-local.json
/Institutions/Marywood-University/json/2024-2025/Undergraduate-Catalog.json
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COMM 213
Consumer Behavior
Covers pertinent findings in consumer buying behavior. Includes such topics as motivation, learning, attitude, and change and the relation between attitudes and behavior as applied to consumers.
Credits
3