Advertising and Public Relations, Bachelor of Arts
Program Aims
Students are prepared for careers in the strategic communication field, which includes advertising and public relations agencies as well as varied private, public and non-profit organizations. Students learn theoretical and creative strategies and techniques for communicating with various audiences and stakeholders using traditional as well as new and emerging media. Students acquire leadership, writing, and creative skills working with student-managed public relations and advertising campus chapters.
Program Requirements (50 credits)
Major specialization in Advertising and Public Relations requires 50 total credits:
| COMM 201 | Marketing Principles for Communication | 3 |
| COMM 202 | Advertising: Principles and Practices | 3 |
| COMM 204 | Public Relations: Principles and?Practices | 3 |
| COMM 301 | Advertising Copywriting | 3 |
| COMM 303 | Public Relations Writing for the Mass?Media | 3 |
| COMM 305 | Media Planning and Buying | 3 |
| COMM 306 | Communication Graphics | 3 |
| COMM 307 | Case Problems in Public Relations | 3 |
| COMM 309 | Computer Graphics | 3 |
COMM 309: Desktop Publishing; Multimedia Production