Undergraduate Catalog

Advertising Minor

Advertising Minor (18 credits)

Required Courses:

COMM 115News Writing

3

COMM 201Marketing Principles for Communication

3

COMM 202Advertising: Principles and Practices

3

 

COMM 230ACommunication Arts Practicum

1

Or

COMM 230BCommunication Arts Practicum

1

 

COMM 301Advertising Copywriting

3

COMM 305Media Planning and Buying

3

COMM 330BComm Arts Practicum/Dig Med & Broad Prod

1

COMM 430BComm Arts Pract/Dig Med & Br P

1

The practica may be replaced by COMM 450 Internship, with permission of the program director and department chair.